SEO and lead concept

1. Two separate worlds

A search for “Hausverwaltung Garmisch” (property management) and one for “Makler Garmisch” (real estate agent) return completely different results. A condominium owners’ association (WEG) has different questions than a seller. That is why we consistently separate management and sales: in the menu, on the landing pages, in the contact persons and in the inquiry paths. The model is LPE Immobilien in Munich.

• Management organized by target group: for owners & advisory boards (WEG management, switch property manager), for landlords & investors (rental property management, rent out your apartment), for developers & portfolio holders (first-time management, institutional property management).
• Letting without its own menu item. It usually runs as part of rental property management and appears there as a subpage.
• Sales with Sell your property, Property valuation, Referral partner and Sales references.
• Listings as a separate search area for buyers and tenants.
• Existing customers reach the customer portal and contact form via a slim icon in the header, without a separate bar.

/                                             Home page with two entry points
/hausverwaltung/                              Management overview
/weg-verwaltung/  /hausverwaltung-wechseln/
/mietverwaltung/  /wohnung-vermieten/
/erstverwaltung-bautraeger/  /institutionelle-verwaltung/
/hausverwaltung-garmisch-partenkirchen/       Town × management (13×)
/immobilienmakler/  /immobilienbewertung/  /tippgeber/
/immobilienmakler-garmisch-partenkirchen/     Town × sales (13×)
/inserate/  /ratgeber/…  /referenzen-verwaltung/  /referenzen-verkauf/
/handwerker-netzwerk/…

The two town pages link to each other only via a note in the sidebar. Each has its own heading, introduction, questions, references and inquiry path, so that Google clearly assigns it to the respective search term. Districts appear as a section on both pages. Separate district pages exist only where search volume has been proven.

2. Keywords per town

3. Unique local content

Every town page has its own texts covering streets, locations, employers, transport links and special features (for example the Passion Play in Oberammergau, the trauma hospital (Unfallklinik) in Murnau, Roche in Penzberg, the S7 commuter train in Wolfratshausen). Added to this are questions and answers from the town, local references, reviews from customers in the town and the partner contractors.

Finer structure by district

The model is the website of a Dutch drain-cleaning company (mmaontstoppingsdienst.nl). It has a page for every town, around 1,400 in total, all under one path (/riool-ontstoppen/assen). The Assen city page has around 10,000 words, including 15 districts as a list and 10 of them with their own paragraph. Each paragraph connects the district with the company’s topic: building age, soil type, trees and pipe material. Added to this are sections on the seasons, frequently asked questions with FAQ markup and structured data with areaServed for the city. Streets are mentioned only in running text. There are no separate district pages.

What we adopt: Every town page lists the districts and locations along with what matters to owners there, such as building age, historic preservation, vacation rentals, employers or flooding. This is already implemented in the draft.

What we do better: That site repeats the search term very often (“riool ontstoppen Assen”), and many text blocks repeat from town to town. Since 2024, Google explicitly treats such mass-produced pages and pure doorway pages as spam. So: only pages with real information, and texts that someone from the town has written or checked.

4. Google Business Profile

• Switch the profile for the Bahnhofstraße 19 location to “Königsberger Immobilien”. Primary category: property management; additional category: real estate agent. The choice of primary category helps determine for which searches the profile appears on the map.
• Enter the service area with all 14 towns. Do not create profiles for towns without a real, staffed office, or the profile risks suspension.
• After every completed job, ask for a review by email and QR code, asking the customer to mention the town.
• Display reviews on the website via the Google Places API (average, count, latest reviews).
• Regular posts featuring properties and references.

5. Contractor network and links

No link swapping, but a curated network. We accept only businesses we actually work with in our properties. Every partner needs their own website with a genuine partner section in which they present several partners, not just us.

• On our site: partner profile on the town page with their own text, photo, trade and a joint reference project (e.g. “Roof renovation, WEG Ludwigstraße”). Link to the business’s website.
• On the partner’s site: entry in the partner section with a description of the collaboration and a link to the matching town page, not just to the home page.
• Content instead of links: joint project reports, guides (e.g. “Getting ready for winter in the Werdenfelser Land”) and photos from the job site. This content is the real value for Google and for readers.
• Upkeep: check once a year whether the partner is still active and the pages are up to date. We remove inactive partners.

6. Technology

• Static, fast pages (e.g. Astro or Next.js), Core Web Vitals in the green.
• Structured data: RealEstateAgent and LocalBusiness with areaServed, FAQPage on every town page, BreadcrumbList. AggregateRating only with real data.
• 301 redirects from all old URLs of the previous domain to the new pages.
• Choose a dedicated domain for the Königsberger Immobilien brand. [Choose domain]
• Automatically embed properties from the real estate software (e.g. via OpenImmo).

{
 "@context":"https://schema.org",
 "@type":["RealEstateAgent","LocalBusiness"],
 "name":"Königsberger Immobilien",
 "address":{"@type":"PostalAddress","streetAddress":"Bahnhofstraße 19","postalCode":"82487","addressLocality":"Oberammergau","addressCountry":"DE"},
 "telephone":"+49 8822 94013",
 "foundingDate":"1982",
 "areaServed":["Oberammergau","Garmisch-Partenkirchen","Murnau am Staffelsee","Weilheim i. OB","Mittenwald","Farchant","Peiting","Peißenberg","Penzberg","Bad Kohlgrub","Steingaden","Schongau","Bad Tölz","Wolfratshausen"]
}

7. Leads

• Management pages lead to “Switch property manager” and to the initial consultation; sales pages lead to the property valuation. No mixed forms and no “Request a quote”, because that promises a quick price.
• Request assistant with three steps, handover to the CRM, automatic confirmation, callback within one business day.
• Free property valuation as the strongest lead magnet for sellers.
• Mobile bar with “Call” and “Switch property manager”.
• Tracking: inquiries per town and service, calls via a dedicated phone number per channel.

8. Next steps

• Agree on the draft: structure, tone, services.
• Collect real data: units, references with approval, photos, reviews, team.
• Approach partner contractors in each town (starting with the businesses already hired today).
• Have the local team proofread the town pages.
• Technical implementation, redirects, launch on January 1, 2027.